Naysayers will say that I’m crazy. But I always ignore them. Naysayers don’t bother me. Naysayer can’t stop me from writing how successful were Biswa Bangla Sammelons. I will give you a 5-point explanation.
Number 1- Businessmen
like Bengal: You might have seen
businessmen across India sharing the podium with the chief minister of West
Bengal at the Sammelons. This suggests that experts who say businessmen don’t
like to come to Bengal are wrong. Businessmen don’t like to invest in Bengal.
Number 2- It Is Huge:
Biswa Bangla Sammelons are huge events. Huge because it has the word Biswa in
it. Biswa is a Bengali word that means the world in English. Although in terms
of size and magnanimity, Biswa Bangla Sammelons are tiny in size. But still,
biswa is biswa.
Number 3- Great Event
Management Exercise: Though all the
Biswa Bangla Sammelons have successfully failed in attracting big industry
players undoubtedly those were true tests for the event management companies.
It was like a once in a lifetime chance for the event management company to
become a participant in that great event.
Number 4- Killing
Time: Didn’t you understand that those events were meant to kill time? But
philosophers may argue what is time. But who cares about philosophers. The main
idea was just to show everyone how to kill time.
Number 5- To Shine PR
Skills: The entire thing was to polish the PR skill of the West Bengal
government. The way they conducted the event is a great example of a successful
PR exercise.
(Image source: Bangladesh Canada and Beyond)
No comments:
Post a Comment