Advertising should create growth hackers!

There is a problem with advertising. Currently, the idea has taken a backseat, and designing is in the front seat. Advertising nowadays is more interested in writing a quirky copy or a cool-looking design. However, advertising should solve business problems. They should help businesses to grow. But rather than solving business problems, they are busy making creatives. 

If you look at the growth hacking scene, you will see many engineers. How come engineers ended up increasing a business's growth? It should be advertising folks solving business problems and bringing profit to a business.  

The work that advertising folks are doing doesn't solve business problems. 

The time for a change has come. 

The curious case of internet quotes

The internet is full of quotes. At first glance, they seem motivational and all good. However, if you dig deep, you will find out many quotes are self-contradicting. 

Like fake news, there are quotes available on the internet that are fake too. Last year, industrialist Ratan Tata debunked one of such fake quotes.  

The pressure to create more content without getting caught as plagiarised content is the main reason behind the fake quotes. A content writer picks an old quote from the internet. Then he tweaks few words of it so that he doesn't get caught in the plagiarism tool. And thus become a new quote. Finally, when he uploads it to the internet, he attributes a renowned name against the quote. 

What the suck - Commenting for better reach!

We all like to have connections on LinkedIn. We all want visitors on our profile. The way to get attraction on LinkedIn is to get active. People even hire writers to write on LinkedIn. Apart from writing a post, another way to get attention is by commenting. If you religiously comment, you are bound to get the attraction to your profile. We all know it right. 

But the funniest part is when people write 'commenting for better reach' in the comment section. It is like you have met someone and then telling him that you two have met. 

Writing 'Commenting for better reach' is a bad idea to get people's attention. It is better to write something which has some meaning. If a person has achieved something, then write a congratulatory note. There is no point in writing 'commenting for better reach'.