There is a problem with advertising. Currently, the idea has taken a backseat, and designing is in the front seat. Advertising nowadays is more interested in writing a quirky copy or a cool-looking design. However, advertising should solve business problems. They should help businesses to grow. But rather than solving business problems, they are busy making creatives.
If you look at the growth hacking scene, you will see many engineers. How come engineers ended up increasing a business's growth? It should be advertising folks solving business problems and bringing profit to a business.
The work that advertising folks are doing doesn't solve business problems.
The time for a change has come.
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