An Idea - Simple but Effective

The reason I’m writing this mail is to inform all the café owners that I have an idea that might help your business. I believe this will help you to increase your sales and also help in cutting-down the advertising & marketing costs.

The Idea  

You’ll give discounts to those who will write a positive review about your café/restaurant on Google. The discount rate can be 10% or 15% or 20%. You have the authority to decide the rate.  You will also have to decide the quality of a review.

After you read the review and then give the discounts. For instance, if someone just writes ‘it’s a good café’ then I suggest not giving any discount.

How to Do It

Put a board outside your café/restaurant and tell about the offer. You can also use Facebook to promote your offer. This will cost you a negligible amount of money.

 Why Online Reviews Are Important

We use social proof to help determine correct actions by assuming that other people in the same situation know more than we do. When it comes to online reviews, we assume that others who have bought and tried a product or service are providing honest feedback on how it worked for them, and we then tend to follow their lead to buy or not to buy. Social proof helps you make a purchase decision.

Online reviews are increasingly important to purchasing decisions:

·         Over 88 percent of online shoppers incorporate reviews into their purchase decision;

·         68 percent of consumers say positive reviews make them trust a local business more;

·         40 percent of consumers form an opinion by reading just one to three reviews, while 73 percent of consumers form an opinion by reading up to six reviews;

·         60 percent of consumers have searched a business at least six times per year;

·         88 percent of consumers trust reviews as much as personal recommendations;

·         68 percent of consumers trust reviews more when they see both good and bad scores ;

·         95 percent of unhappy customers will return to a business if the business resolves the issue quickly and efficiently;

·         Reviews produce an average of 18 percent uplift in sales.                                                                                                                                                                                 (Source: Vendasta)

Advantages of Google Reviews

 

For purchasing decisions across industries and markets, Google reviews are formidable in leveling the playing field for your business by providing three powerful advantages: (1) trust and transparency, (2) online awareness and local SEO, and (3) insights and feedback.  

                                                                                (Source: Infusion Media)

Google Review as Your Marketing Strategy

 

It is better to include Google reviews in your marketing strategy. Hence, I would request you to give a try to what I wrote in as The Idea above.

 

 

                                               (Source: Wikimedia Commons)